As a leading global creator of flavors and fragrances used in a wide variety of consumer products, millions of consumers around the world enjoy our products on a daily basis without ever knowing that we are a key component to that unique scent and taste experience they love. For centuries, we've worked closely with the world's leading brands in developing the scents and tastes for products that have become household names. Consumers experience these flavor and fragrance profiles in beverages, confectionery, dairy, and food products, as well as fine fragrances, beauty care products, detergents, and household goods. By focusing on our core competencies of consumer insight, research & development, and creative expertise, we continue to be an integral part in helping our customers drive consumer preference and grow the equity of their brands.
As a leading creator of flavor solutions for beverages, sweet goods, savory, and dairy products around the world, IFF helps our customers deliver on the promise of delicious foods and drinks that consumer’s love. Our people passionate, creative, and experts in their fields—combine creativity, brand understanding and consumer insights with our focus on R&D and innovation to bring our customers unique offerings that differentiate their products in the marketplace. Our extensive portfolio of health and wellness solutions, including naturals and proprietary ingredients and technologies, help ensure that our customers' healthier products are enjoyed by consumers in every market.
Combining consumer understanding, innovative materials, and technology, our perfumers and flavorists elevate scents and tastes beyond base sensations to the level of unique experiences.
Of the five senses, scent and taste are the most deeply rooted in our feelings and subconscious. The smell of freshly baked bread, for instance, conjures images of hearth and home, warmth and security. Scents and tastes are more than simple adornments; they are at the heart of what makes some products loved by consumers, and others merely tolerated. By collaborating with our customers and building on their market knowledge, we identify and formulate the unique scent and taste experiences consumers love. This, in turn, bolsters our customers’ market share and grows the equity of their brands. The IFF team contributes to customer success through our four facets of expertise: Consumer Insight, Research & Development, Creative Expertise, and Customer Intimacy.